A simple trick to increase website traffic is to refresh existing content instead of creating more blog posts.
Most SEO experts recommend creating around 50 blog posts per month, but refreshing existing content can be more effective.
If you have an active blog with around 10 good articles, refreshing them can lead to the easiest and quickest wins for traffic.
The approach for refreshing content includes choosing a focused keyword using Ahrefs and selecting one that has a volume of 100+ and a difficulty of below 30.
The keyword is then plugged into Clearscope for an analysis of competitor articles, average word count, and a list of keywords to add.
The content is edited in the eyes of the target audience to make it more clear and informative.
If the content is thin, it is bulked up with more H2s and sections, and Google's "People Also Ask" questions are answered.
Keywords from Clearscope are added throughout the article where they would naturally fit, and the content is restructured.
On-page SEO optimization is done by adding internal links, images, etc. according to a checklist.
After updating the content, it is put into Google Search Console to request indexing again, which gives Google a chance to re-read the new content.
Upward movements in ranking and traffic can be seen in about a week or two after refreshing the content.
